The show name. See the previous section for naming rules. Whatever you type here becomes the H1 on the event page and the label on every card that links to it.

The rich-text body directly below the title. Keep the first paragraph short and readable — it’s what Google shows in search results and what appears in the event card preview.

Structure the content clearly:

• Opening paragraph: one or two sentences of context. Who is presenting the show, what it is.
• About the Program: full description of what the audience will experience.
• About the Producing Organization: history, mission, credits.
• Rental disclaimer (when applicable): “This production is not presented or produced by the Seminole Theatre…” — copy from an existing rental event.

Why it matters: the first 160 characters populate the event’s meta description automatically if you don’t override it, and the whole body feeds the search-result snippet.

In the right sidebar, under Featured Image → Set featured image. This is the poster that shows on the event page, on the homepage cards, on social shares, and in Google search results.

See Image specs for exact dimensions.

Why it matters: without a featured image, the event card renders blank on the homepage and the Google search preview has no thumbnail.

Scroll below the editor to the The Events Calendar section. Set:

• Start Date & Time — the exact door-open-to-house time (usually 30 minutes before curtain). Most theatre teams put curtain time here.
• End Date & Time — realistic end. If you don’t know, add 2 hours 15 minutes to the start (typical show + intermission).
• Time Zone — always America/New York. Do not change.

Why it matters: the end date is what makes the event disappear from “upcoming” listings after it has happened. If it’s blank or wrong, the event lingers indefinitely.

In the Location section, pick Seminole Theatre (Auditorium) from the dropdown for any main-stage show. If it’s in a rehearsal room or an off-site space, add a new venue with the full address.

In the Event Website field, paste the Tixr link (or Google Form link) for this exact performance. Example: https://www.tixr.com/groups/seminoletheatre/events/opera-meets-zarzuela-194624.

Why it matters: this is the single input that powers the branded call-to-action button on the event page, on every homepage card, and in Google’s event carousel. Leave this blank and the button never renders. Whether the button reads Buy Tickets, Register Now, or Learn More is controlled by the next field.

Where to find it: in the right sidebar of the event editor, in a metabox labeled Event CTA Button. Single dropdown with four choices.

Pick the option that matches what the audience is doing at the other end of the link:

• Auto (default) — the site reads “Buy Tickets” for Tixr URLs and “Register Now” for Google Forms URLs. Safe for standard shows.
• Buy Tickets — forces the ticket icon and Buy Tickets label. Use for paid ticketed performances.
• Register / Sign Up — forces the person-plus icon and Register Now label. Use for auditions, workshops, classes, free signups — any time the Tixr link is collecting information but not money.
• Learn More — forces an info icon and Learn More label. Use when the URL just goes to a page with more information (no purchase, no signup).

Where the setting shows up: the button on the single event page, on the homepage Featured Shows and Current Shows cards, and — if you’ve also ticked Post to Google Business Profile — the Google Business Profile post’s CTA type (“Book”, “Sign up”, or “Learn more” on Google search).

Why it matters: auditions and free signups feel wrong when the button says “Buy Tickets” — patrons expect a checkout screen and paying to sign up. Picking Register / Sign Up matches audience expectations and also tells Google to show the right button on the theatre’s Google Business Profile.

In the Cost field, enter the ticket price. Formats accepted:

• A number: 30 — the site displays it as $30.
• A range: 25 - 50 — displayed as $25–$50.
• The word Free — displayed as Free.

Do not put “$” here yourself; the site adds it.

Why it matters: this feeds Google’s event rich results AND how AI assistants (ChatGPT, Google Gemini, Perplexity) answer questions like “how much are tickets to X at Seminole Theatre.” Without a price: no “Things to do” carousel placement, no ticket badge in search, AI assistants say “price not listed” — every one of those costs organic reach. Fill the Cost field on every event, no exceptions.

In the right sidebar under Event Categories, tick Seminole Theatre Calendar for standard shows. Use additional categories (Concert, Theatre, Family, Comedy, Dance) if they help patrons filter — but always include Seminole Theatre Calendar.

Where to find it: in the right sidebar of the event editor, in a metabox labeled Featured Event. It’s a single checkbox: Feature Event.

What ticking it does: the event appears in the Featured Shows section on the homepage (top of the page, above the fold) with its poster, date, and Buy Tickets button. Featured events also get priority placement in the site’s schema markup, which helps them appear in Google’s “Things to Do” carousel.

When to tick it:

• Any show you’re actively promoting — new season announcements, opening night, high-priority runs.
• Turn it OFF once the run is over or once ticket sales are strong enough that you don’t need the homepage placement. Featured events auto-drop from the homepage after their end date, but leaving many on the list dilutes attention.

Why it matters: the homepage Featured Shows section is the single most-viewed placement on seminoletheatre.org. Whether a show appears here is the largest single lever you have on ticket sales through the site.